For seed to Series A B2B founders
Most early-stage teams confuse activity with progress. Deals feel random, pipelines can’t be trusted, and forecasting is guesswork.I help founders design repeatable GTM systems so sales works without constant heroics.
The False Momentum Trap
Founder-led sales works until it doesn't. You close deals through hustle and conviction, but that can't be taught or replicated.So teams add CRMs, hire reps, copy playbooks without knowing what actually drives deals. Activity looks like progress and pipelines show movement. But none of these can predict what closes.By the time you realize it's broken, you've burned months on false momentum.
Clarity Replaces Chaos
When GTM works, sales stops feeling fragile.The pipeline reflects reality, not optimism. You have a clearer sense of which deals are real and why. Decisions come from evidence, not gut feel.Sales doesn’t suddenly become easy. But it becomes predictable enough to manage, inspect, and step away from.
FOUNDATIONS
Early-stage founders think they can sell to anyone with the problem. Without a defined ICP, you chase deals that don't convert.
I define your ICP through pilot client analysis or market research - whichever applies. We identify buying patterns, pain points, and urgency signals. You get a clear target profile and messaging that speaks to real problems, not features.
Process
Most early pipelines fail because of poor qualification. Every conversation becomes an "opportunity," stages don't reflect reality, and forecasts are pure guesswork.
I rebuild your stages based on how buyers actually move. You get qualification criteria, a weekly deal review template, and a structure that tracks real progress. Better velocity, accurate forecasts, and a CRM that tells you what's closing.
Outbound
Generic messaging kills outbound before it starts. Founders spray templates, ignore pain points, and wonder why no one replies.
I build your target list from your ICP, create multi-channel sequences (email, LinkedIn, phone), and write messaging that speaks to actual problems. You get a repeatable motion that earns engagement, not silence. Success is reply rates, nurture quality, and conversations that move forward.
READINESS
Founders can't hire confidently when they don't know what revenue is real. Without qualification discipline, forecasts are guesswork and hiring decisions become expensive mistakes.
I determine if you're ready to hire and who you need: top-of-funnel, closer, or specialist. We build a realistic forecast model and extract your sales process into a playbook. You'll know when to hire, who to hire, and what's actually closing.
(4 weeks, fixed fee)
Weeks 1-2: Founder interviews, product deep-dive, and customer conversations to understand what's working and what's not. Audit of existing data, outreach plans, and market research.
Weeks 3-4: One quick-win implementation (qualification framework, ICP clarity, or messaging refinement) plus a complete 90-day GTM roadmap covering messaging, sales process, outbound motion, forecasting, and hiring readiness.
Requires 2-3 sessions weekly for alignment. The diagnostic delivers strategy and one tactical fix - full implementation requires a separate engagement.
(Optional Implementation support, 2 months)
Implementation sequence: ICP definition → Messaging framework → Outbound motion. Pipeline architecture and CRM setup happen in parallel, followed by forecasting model and hiring readiness.
Bi-weekly sprints: Each two-week sprint delivers specific components (sequences, playbooks, templates, qualification criteria). Actual deliverables determined at the end of the diagnostic.
Not included: List building, lead generation, marketing activities, closing deals, CRM administration, team coaching, or ongoing management.
Requires 2-3 sessions weekly. Month 3+ retainer available for CRM implementation support, hiring execution, or team coaching based on needs and bandwidth.
From the 4-week diagnostic
A defined ICP to target
A 90-day GTM plan
One to two quick improvements implemented
With implementation support
Outbound sequence
CRM pipeline structure
Qualification framework
Weekly deal review format
Forecast model
Hiring readiness playbook
I've spent 17 years building revenue systems that scale. I helped grow a B2B services company from under $1M to $50M+ ARR by designing repeatable sales processes and enterprise playbooks that reduced sales cycles by 20%.My approach is hands-on and practical. I focus on what early-stage B2B teams actually need: clear ICPs, working outbound motions, clean pipeline structures, and systems that let you scale with confidence.
Get in Touch
If you’re an early-stage B2B founder who needs clarity, structure, and a repeatable sales engine, let’s talk.
- An honest look at what actually breaks when services businesses scale, and why discipline, structure, and timing matter more than hustle or heroics.
- When SDRs miss quota, founders blame effort. The data tells a different story about targeting, process design, and false productivity signals.